Free to Follow· #1
Follow Now →Susie Allison (@busytoddler)
Busy Toddler
2.8M parents follow her because the activities actually work
Susie Allison built one of the largest toddler parenting accounts on Instagram by doing something deceptively simple: posting activity ideas that actually work, backed by real child development training. At 2.8 million followers, Busy Toddler has become the default morning scroll for parents of toddlers — and the trust it has earned is well-founded. If you follow one parenting account, this is it.
✓ Pros
- Child development degree makes the activity recommendations trustworthy, not just trendy
- Posting is relentlessly consistent — daily content means there is always something new to try
- Content is reachable: no elaborate setups, no specialty materials, no Pinterest-perfect pressure
✕ Cons
- Activity-focused feed means less general parenting advice for those looking for behavioral guidance
- High volume posting can make it hard to track back to specific activities in the feed
Scores
Overall
9.5
ContentQuality
9.6
Authenticity
9.4
Engagement
9.5
Consistency
9.3
Entertainment
9.2
Specifications
platformInstagram + Blog
handle@busytoddler
followers2.8M on Instagram
nicheToddler activities + play
posting FrequencyDaily