Free to Follow· #3
Follow Now →Ethan Sawyer
College Essay Guy
Practical, humane college application coaching for students and the parents in their corner
College Essay Guy has built one of the most trusted voices in college admissions by doing something counterintuitive — consistently telling families to calm down and take a longer view. Ethan Sawyer's social content reflects the same philosophy as his acclaimed coaching practice: that the college process works best when students are guided toward authentic self-expression rather than strategic positioning. For parents of high school juniors and seniors, this is the follow that will most tangibly reduce stress in the house.
✓ Pros
- Ethan Sawyer's approach actively pushes back against college admissions anxiety culture — the content helps parents calibrate their own stress, not just manage their kids'
- Application season content is timed well, delivering the right guidance when parents and students actually need it
- Genuinely shareable with teenagers — the tone never makes students feel like objects being optimized
✕ Cons
- Content naturally peaks during application season and slows considerably outside of it — less useful for parents of 9th and 10th graders
- Instagram Stories and Reels sometimes feel more promotional than the in-depth blog content
Scores
Overall
9
ContentQuality
9.3
Authenticity
9.1
Engagement
8.8
Consistency
8.9
Entertainment
8.7
Specifications
platformInstagram + YouTube + Blog
handle@collegeessayguy
followers150K+
nicheCollege admissions + essay coaching
posting FrequencySeveral times/week during application season