Target Baby Registry

Why We Like It

Target Baby Registry punches above its weight with one of the best completion discounts in the category and a return policy that's second only to Amazon. The in-store experience is particularly strong — a registry consultant will walk you through the baby section, which many first-time parents find invaluable.

Pros & Cons

Pros

• 15% completion discount (on most items) available in-store and online — no minimum purchase required
• Free Target welcome kit with coupons and samples mailed directly to you
• Target's generous return policy extends to one year for registry items with receipts

Cons

• Product selection is narrower than Amazon, particularly for specialty or premium baby gear
• Completion discount excludes some electronics and certain brand exclusions

Score Breakdown

Baby registry platforms were evaluated on 6 weighted criteria: product selection breadth, completion discount value, welcome perks and free gifts, ease of use and interface, return and exchange policy, and universal registry features. Each platform was tested from account creation through the completion purchase process.